Short answer: Yes. The cost of licensing depends on how and where the photos will be used. While the initial fee covers the creation of the images, licensing allows you to use them for specific purposes, like advertising, social media, or print campaigns.
For hotel photography, a typical license is non-exclusive and generally lasts 3–5 years. By that time, it’s a great idea to refresh your photos anyway—staying up-to-date with fresh visuals is key in this industry to staying competitive and attracting guests.
During our consultation, we’ll discuss your intended use and include licensing in the final package to ensure everything is clear upfront.